Wired Perfectly. Beauloni Style: Designer Sherri Hobson Green

September 11, 2011 2011- articles, FASHIONABLE BROOKLYN

by Cassandra Bromfield

I remember exactly when I met Sherri, it was in Williamsburg, Brooklyn (where I grew up). Two blocks from my house, on Broadway, there was a fabric store, Sutter Fabrics. When I walked in the store there was a young lady who had such a familiar face. She looked like a high school classmate Susan. I think my first words to her was “Do you have a sister that goes to the High School of Performing Arts?”.

Over the years I would get to know Sherri through shared friends and similar interests in design. Then there was a few years that I didn’t see Sherri, she had moved to Paris. When she returned to Brooklyn, Sherri spoke french, had a lifetime of experiences, worked with leather creating exquisite accessories, and replanted herself back in Brooklyn design community.

In the 1990’s independent designers were honored to be featured in Harriette Cole’s Jumping the Broom. Brides were creating their weddings with Afrocentric flair and style. Not only did they need dresses that showed off their bold style, but a headpiece needed to finish the look. This is where Beauloni Style came in.

Sherri was a God send to women needing a design that would meet the needs of their natural hair. Today she combines crystals, pearls, feathers, and semi precious, upon request willuse sterling silver wire for more opulence.

When and why did you begin designing headpieces for weddings?

When I planned my wedding in 1991, I could not find the type of headpiece that suited my look. I had locks just at the top of my headand the sides were shaved. My wedding dress was simply elegant andsweet. The lace was ethnic and un-traditional. My bridesmaids wore African style fabric and their headpieces was a complimentary crown to mine. I created both accessories. We were all a version of Nefertiti.

What designers do you admire?

I love Vera Wang, Amsale, and Badgley Mischka.

What are your inspirations?

My inspirations vary. It might be beautiful flowers I see in a walk through the park. Definitely the dress of my client and her hair style choice. Different seasons also have their special nuances that tempers my mood and color coordinations.

What other items do you create for the wedding party?

By popular demand, I make earrings and neckpieces to coordinate with the headpieces. I am currently developing for the groom, buttonieres, embellished bow ties. As well as cake embellishments.

Where have your designs been featured?

Beauloni has been featured in Essence Magazine from 1992 to 2003, as well as The Black Bridal Guide/Jumping the Broom by Harriette Cole, also Therez Fleetwood’s The Afrocentric Bride and Braids and Beauty several times.

What’s next for your company?

Beauloni is setting the foundation for setting it’s legacy in motion, re-launching the web site and introducing the new product line to include something for the groom, rainbow wedding concepts and products, sweet sixteen and prom merchandise.

Look out for Beauloni Studio to nurture and train student talent to further develop Beauloni and its legacy foundation. These are not headpieces for one day they are art pieces for a lifetime. See more designs at www.beaulonistyle.com by appointment only 718.452.2920.


Cassandra Bromfield is a creative passionate designer who specializes in Custom Designed Wedding Gowns and Social Occasions. She producessimple elegant  one-of-a-kind pieces for women who want style, artistic flavor, and quality. Her gowns have been featured in Woman’s Wear Daily, Brides magazine, Essence, The NewYork Times, Cranes, For You Magazine, Brides Noir, Amsterdam News, and the Daily News. She has also been featured on the Fox T.V. morning show Good Day N.Y., The Maury PovichShow and listed in Jumping the Broom and Nubian Bride. She has a wide variety of clients including celebrities such as Desiree Underwood (wife of Blair Underwood) and Ruby Dee, legendary actress. She is presently writes a newsletter Let’s Get Married!. The focus is ontips, ideas and sources for today’s brides of color. Her website: www.cassandrabromfield.com and blogs: www.cassandrabromfieldbridalblog.blogspot.com and www.cassandrabromfieldblogs.blogspot.com


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